Location, location, location, they tell us, is all important. Online it’s becoming increasingly pervasive with growth in smartphone take-up driving the development of location-based social networks. In the UK alone there are 11 million smartphone owners according to research outfit Comscore.
Why is it important to know your location when on the Internet? Well, if brands can tell where we are, as we are going to and from locations of interest, they can tailor their content and promotions accordingly.
Matt Churchill blogs about music, digital culture and technology on Seldom Seen Kid, founded in 2008. He has been helping new bands to emerge as part of the music blogging scene and writing about the technologies that can help them breakthrough since 2006. A digital strategist by day, Matt helps brands keep up to date with the latest trends in online technologies. He is also an avid drinker of tea and purveyor of sport. He can be found on Twitter as @geetarchurchy.