The odds are that you will be reading this via a broadband connection, and if you’re not then you are probably watching this screen slowly load as you repeatedly bang your head against your screen at the frustration and annoyance that slow internet speeds nowadays cause.
It’s safe to say that broadband internet connections are brilliant and I’m sure everyone that saves those valuable seconds loading a page would like to thank the people behind it, but they are far from perfect and this is a quick look into the world behind broadband and the problems that the false advertising by the providers is causing. Although, it’s also worth bearing in mind that broadband speeds might vary depending on the time of day.
Firstly a recent survey carried out by ICM that showed that 90% of those surveyed found the advertising done by broadband providers misleading and confusing, mostly with the use of the phrase “up to” which generally indicates the speed if you happen to live right next to a phone exchange box in the middle of London, and 10’s of times faster than you will get in Cumbria – this then raises the question of whether rural broadband should be publicly funded.
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