‘Techophiles’, ‘Techthusiasts’, or whatever you call the large number of people that like and come to rely on technology for their normal lives, are a growing number and as recent research by the consumer electronics retailer Best Buy shows we are becoming more as one as a nation in this ‘pursuit of tech’.
However most people on the street could have told you that and what is more interesting is what the rest of the research as to say about our opinions on technology on a whole and how it affects our everyday lives, much of which contradicts what we actually go out and spend our money on.
For starters this research (which centres on exploring the nation’s technology needs and habits) found that whilst 84% of us claim we enjoy learning about new technologies one in four of us still feel that technology is alien to us, and just under half of us are worried that we are being left behind in the technology era. Of course this could well be down to the generation divides that we are starting to see, but still about 50% of us appear to still have the childish impulse to have the ‘latest’ technology which is good news for manufacturers!
Aside from our buying habits perhaps the biggest change technology has brought us is the manner in which we communicate… even within our own home. 50% of people of people (of which I have to say I would be one) admitted that they have used text or email to communicate with someone whilst in the same house, a value which rises to 69% for the under 25s.
These range from the predictable statements (“Honey I’m home”) to questions (“Can you put the kettle on?”) to even flirting whilst sat in the next room which is perhaps a little more worrying than just plain lazy.
Interestingly women are more likely to use these communication methods in the house with 53% of women to 46% of men, and there are high numbers of 35-44 yr olds doing so as well, which implies that parents are starting to use their children’s preferred methods of communication to talk to them.
Living With Technology
The Internet has now become essentially a service along with the likes of water, gas and electricity (which raises the question as to why the government doesn’t treat it as such) and as a nation we are more than twice as likely to want to keep our internet than our washing machine with only 19% opting for the latter and 52% going for internet.
Whilst the majority of those over 35 still head for the kettle first when they get home, this prize belongs to the laptop for those under 35 with 38% heading for that first, followed by the TV at 35% and only 21% going for the kettle first which may not be completely to do with the fact that those under 35 drink less tea!
We are also starting to use technology more for entertainment, and whilst this is very obvious with things such as HDTV, Sky HD, DVDs, Blu-Ray Players and 3DTV technology we are also using the internet a lot more with a surprisingly high 20% of us watching films online, and roughly 60% of use regularly surf the internet in the company of others which suggests that the internet is as much of a source of entertainment as information. Surprised? Thought not.
But Is Technology Becoming Too Much?
It would seem that the more that we use technology the more it appears to run away from us: over half of us (a percentage that is higher for women) feel that we aren’t getting the most out of our technology and around half (although I think the real value must be higher) have suffered from basic problems like accidentally deleting or losing work.
And the enthusiasm about embracing a digital way of life often covers a general unease about the way our lives are unfolding, with 40% of us worried about changes in the tech world and 25% saying that modern technology is alien to them the majority of which are probably from the older generations which for obvious reasons often struggle to keep up.
So a brief insight into the interesting manner in which us as a nation are embracing technology, and how it is affecting our lives. Whether most of this is good or bad completely depends on your viewpoint (some of it is definitely lazy!) but regardless of what people think technology is only going to become more of a part of our lives and of course here at Zath UK Tech Blog we’re doing our little bit to help you through!
What do you think? Do these findings ring true to you? Can you not get enough of your technology? And do you rank internet-access up there with other basic services such as electricity and water?
Via – Best Buy