It seems a little ironic to me, that for one of the most valuable companies on this software-dependant planet of ours, it would be the increasing size of an industry in which that it once led the way, that would scupper its progress. But, that does appear to be the case, at least from this cushy position on which no immense pressure rests, in the instance of Microsoft’s apparent ‘demise’. I find it hard to describe it as such, considering the company still turns over $60bn every year, however there is more than an inkling amongst technology pundits that Microsoft’s dominance in the software industry, has at last ceased, at least partially.
But why? What mistakes were made that led to such a seemingly impossible conclusion? Well, consider the changes that have occurred within the consumer technology industry as a whole, and we can find a potential explanation. Where once, there was a battle of who could make the best PC’s, who could make the best software, who could make the best phones, for example, the general mood amongst consumers now, hints that what they’re looking for, is who makes the best ‘ecosystem’. [Read more…]