The Electronic Entertainment Expo (otherwise known as E3) is a strange and fantastical beast of a convention. Large companies forgo their everyday suits and shareholder meetings to install fully-fledged stylised buildings within the Los Angeles convention centre’s great halls, complete with multiple floors, ventilation, windows, backrooms and theatres.
These strange architectures are then rammed with PR trying to sell games they understand little of, developers nervous and agitated at the prospect of doing hundreds of almost identical interviews and ‘booth babes’ clueless as to what’s going on at all. And thus, as in previous years’ of E3, a literal gaming city is erected for the sole purpose of hype; most of it we see, some of it, such as the altogether more business-like buyer meetings and VIP rooms, we don’t.
Well E3 is well and truly here, and on the day before the show floor opens up to a hungry press, two of the console companies along with EA and Ubisoft held press conferences to demonstrate their latest and (hopefully) greatest, and of course, to brag about games/consoles sold.