I think that it’s fair to say that adverts are getting, at least, more diverse. Not only do people now advertise their religion, there are also sickening anti-smoking adverts, disturbing keep-to-the-speed-limit ones and, in more extreme cases, telling your husband that you want a divorce. But as of yet there hasn’t been much controversy with the gaming world.
But the Change4Life active lifestyle campaign, in their infinite wisdom, decided to put out an advert implying that gaming led to an early death: shown by a young child on a sofa with a mindless expression and a console game controller in his hand. As good as their aims may have been the campaign has angered two fairly important groups of people.