To say Arachnophobia is common would be a little bit of an underestimate as along with Acrophobia (a fear of heights), Ophidiophobia (a fear of snakes) and Agoraphobia (essentially being claustrophobic) it is the most likely phobia that you are going to find, and in fact an estimated 50% of women and 10% of men have at least mild Arachnophobia symptoms.
Well Liverpool’s BugWorld Experience claim to have found a solution with an ‘ultra-realistic’ film that uses 3D technology (or more specifically Sky’s 3DTV technology) to provide what they hope to be an alternative to expensive hypnotherapy sessions which presumably is what you take if you really want to not be scared of spiders.
Of course it is worth taking this with a pinch of salt: I for one fail to see how by making viewing of spiders through a screen more realistic you will somehow cure people’s phobias, while not the most obvious uses of 3DTV technology, I rather imagine this will scare far more people than it will help! Also you have to question the sanity of someone who is scared of spiders that then goes to a ‘BugWorld Experience’ anyways, but there you go!
So whilst the marketing publicity sounds very confident — and I suppose I could be doing them a miss-service, it could work wonders — probably the real reason behind this venture is the fact that it will be using Sky’s 3DTV technology which has its consumer launch suspiciously soon on October 1st 2010.
This film will be shown at the BugWorld until September 5th so if you fancy viewing spiders in 3D, attempting to cure your phobia or just sampling what the Sky 3D TV technology will bring in October then you may want to have a look down there, and maybe have a look at the sample below to prepare you for the ‘horror’ that’s in store for you.