Primelocation.com is a UK based property website, which finds properties to buy or rent across Britain for its users, ranging in price from £200,000 to over £1,000,000. When I first heard that they had released an application for the Apple iPad, I wasn’t especially excited; after all, this is still a property website, right? When looking at the app in action, however, I was immediately excited…
It would have been so easy for Prime Location to develop an application that was really simple, with a few menus and options that would allow the user to navigate through the properties listed on their website. This couldn’t be further away from what they did, however, as the chose to develop an application that has got to be the most impressive property search application available for iPad.
When you first open the application, you’re presented with a very elegant, yet simply designed screen. In the top left corner of the screen, you have to options: to rent or to buy. You then have to input a UK postcode or location in to the text field to search for a property.
Rather than display the results in a menu style, they’re displayed with images of the property spiralling all the way back in to the screen in a really neat 3D effect that manages to really utilise the 9.7″ display that’s on offer. Rather than be randomly organised, which would be a little chaotic to search through, the property images are presented so that the further back in the spiral you go, the lower the price becomes.
You can do this in two different ways, either by using the arrow keys to the right of the spiral to individually select through each property, or running your finger over the screen in a circular movement to whizz through all that is on offer. Whilst you are cycling through all the images on the screen, major price points will also fade in the centre of the spiral, so you know where you are at in the prices of all the properties you’re taking a look at.
When you select a property that you want to take a closer look at, you can simply tap on it to get an overview of the listing. From here, you can also take a look at all of the pictures that are available online of the property. This all happens within the application, which is really great to have, as you aren’t messing around between the browser and the app. If you then wish to view the full details of the property, you will be taken to the listing on primelocation.com.
Again, however, the browser doesn’t open to view the page, it opens within the application itself, without quitting so you can quickly return to the listing in the app and continue browsing. The only downside to this is the speed at which the pages on primelocation.com load within the iPad app, as it isn’t as fast as it would be in Safari in my opinion.
This is the only downside to the application, however, as I feel that it’s incredibly well developed, it’s really stable, it looks great, and above all, it’s free to download. Quite frankly, I’m perplexed by the reviews claiming that the app crashes, so what are you waiting for? Go download it from the iTunes App Store and take a look for yourself!