You may have recently read my a4u Expo London 2009 preview which I wrote after I managed to secure a ticket (rather luckily) in a competition over at Kieron Donoghue’s blog called here.org.uk — well I’m now back home after attending the event at ExCel conference centre in London’s Docklands and I can now report back on what was my first multi-day web-related / affiliate marketing conference.
The only other conferences that I’ve attended for the online marketing industry have been the Think Visibility conferences that have been run in the relatively local location of Leeds, so I was expecting a4u Expo London 2009 to be somewhat different not only given its size but also the fact that it’s more focussed around online affiliate marketing. However, as I was to find, these days that also involves a lot of work in terms of analytics, social media, generating useful and unique content for visitors and ensuring that your website is optimally set up for search engine optimisation – all interesting stuff!
[Read more…]