Orange are very much on the festival bandwagon right now, with news of their Power Wellies for charging mobile phones last week, and now they have announced the launch of their new and improved GlastoNav application for your mobile phone. This is perhaps currently one of the most relevant mobile phone apps on the market with Glastonbury Festival kicking off next week.
So what is the GlastoNav app all about then? Well, as you may have predicted from the name, it is in fact a navigation app for the festival itself. Users are allowed to select the performances they are most keen on seeing and using the application to find your way to them.
A simple concept yes, but perhaps a necessary one as without a doubt there have been countless people in the past miss their favourite acts due to getting lost. The more spatially aware may think it’s a waste of time, but I’m sure many will be breathing a great sigh of relief as they read this news.
So how exactly does it work then? Now that is an interesting question, unlike other navigation type apps, this app uses an augmented reality concept which means GlastoNav uses the camera on your phone as a viewfinder, whilst placing an overlay in the foreground indicating the necessary direction. Different? Yes. Interesting? Hmm… Maybe. Necessary? Hmm… Perhaps not.
You see, from where I’m sitting, holding your new iPhone 4 in front of your face and following a digitally captured image rather than the phyisal path in front of you, is a little impractical if not down right annoying. Particularly at Glasto where there’s a great chance your hands would much rather be clutching a crafty pint leaving no spare fingers to be raising your phone like a spyglass.
However, Andrew Pearcey, Head of Sponsorship at Orange UK said: “GlastoNav is the best way to find your way around the Glastonbury festival site and make sure you and your mates don’t miss a thing. The brand new, innovative Augmented Reality app will also ensure iPhone users can find out a range of information from where the nearest toilet is to where they pitched their tents. The java app has also evolved for 2010 to ensure improved functionality and ease of use”.
Unlike many other apps, thankfully this app is available for more than just the iPhone. In fact, there is a java app available which is easily retrievable by simply texting GLASTO to 65101, however as well as that there is an iPhone app available in the traditional method via the apps tore during the week of the festival. Although, I couldn’t see any sign of an equivalent app on the Android Market and I don’t think the Google Maps Navigation Sat Nav will help much during the festival.
Clearly Orange are trying to cover all bases this year then, so if the GlastoNav mobile phone app and if charging your phone via your wellies doesn’t float your boat, then they are also erecting Orange Chill n’ Charge areas for the duration of the festival where unsurprisingly you can charge your mobile phone. And if following navigation on your phone isn’t enough to tingle your directional senses then just… ask for directions? You must be kidding, just use the good old fashioned method of wandering aimlessly!