With the World Cup imminent, more and more companies are jumping on the bandwagon. We’ve already seen Sony with their special TV trade-in offers and such, but now it’s Sky’s turn and in their infinite wisdom they have decided to release a trio of special edition Sky HD boxes with a whopping 1TB internal storage.
The Sky HD boxes themselves are designed by three rather famous designers in their own right. First is fashion designer Wayne Hemingway, the second Gerald Scarfe a widely recognised illustrator and actor Phil Daniels completes the threesome who have each created a print to sit atop the limited edition boxes. Each print resembles each designer’s visions of sport and attempts to bring out their passion for the game.
Being quizzed as to the underlying meaning of their own designs, the trio had this to say:
Wayne Hemingway MBE, Co-Founder of Red or Dead and Hemingway Design’s: “What do we all remember about the only time we won the World Cup? The date and the score. What would you say to a German football fan? 1966, 4-2. They are just numbers but they say so much. Any fan would instantly recognise the meaning of these iconic numbers.”
Gerald Scarfe, cartoonist and illustrator famed for his work with Pink Floyd: “The sense of excitement, anticipation — and dare I say it hope – that is growing in England as we approach the World Cup is tremendous. Those emotions fuelled my design — it captures what could be a wonderful moment of English glory and unity.”
Phil Daniels, Actor: “I was out in South Africa filming Zulu Dawn with Burt Lancaster and I just remember being visually blown away by the proud display of culture and heritage — such bold vibrant colours and shapes. I used those memories as a starting point when designing the World Cup box, and out came a flood of energy, colour and football.”
So the designers each have their own inspiration for their unique designs and Sky who pump billions into the domestic game already, will hope to inspire England to World Cup glory in South Africa this summer with their 1TB Sky HD boxes each priced at £249 available to order from Monday 26th April. Would you like a new 1TB Sky HD box to increase the size of your storage for all those large high definition World Cup football match recordings on BBC HD and ITV HD?
No doubt this will help to further boost the Sky HD subscriber numbers even further, but would you like to own one of these differently styled boxes? Or prefer a more subtle standard design?
Could this open up a new market for Sky in terms of offering a variety of different special edition Sky HD boxes, just like Microsoft sometimes offer limited edition Xbox 360s like the Red Resident Evil one? Let us know what you think!