One only has to spend a few minutes browsing the web before you find some sort of offer claiming to save you money off everything from clothes to games and food to Viagra, and although the vast majority of these are simple ways to try and get your credit card details there are many that are genuine and apparently here in the UK thanks to these we are becoming increasingly picky when it comes to paying full price on the streets.
In the past we’ve already taken a look at the VoucherCloud iPhone App, and now one of the other leading companies that’s offering discounts is MyVoucherCodes.co.uk and after having analysed how their voucher codes are used over the last three months they’ve come up with some interesting statistics about what we will refuse to pay full price for.
Although you can get the vouchers off the internet, the website isn’t the easiest to navigate when out and about, the data was in fact collected through the usage of their iPhone app / Android app which uses the GPS capabilities of the devices to show any discounts and offers within the local vicinity.
Unsurprisingly for a mobile app that aims to save you money, it has proved rather popular and in fact the company behind it claim that they have saved users over £1million (presumably not each!); but the really interesting thing about all of this is the findings of this survey which uses the user data to rank the top 5 costs that consumers will “refuse to pay full price for”.
- Restaurants — 22% (of vouchers downloaded using MyVoucherCodes Mobile Application are for restaurants)
- Fashion retail — 18%
- Takeaway food — 13%
- Coffee Shops — 9%
- Health and Beauty — 7%
Personally I’m not at all surprised by this: I for one regularly look for vouchers for restaurants as 2-4-1 offers and the like can really save you money, and according to this I am not alone!
The chairman of MyVoucherCodes.co.uk explained the reason that they came up with the app in the first place:
“When your phone suddenly becomes like a discount card for more than 2,000 restaurants and retailers across the UK, it’s no surprise that people just don’t like paying full price anymore. The Credit Crunch and advancements in mobile technology have changed attitudes towards moneysaving for the better — and as our user data shows, the sectors in which you can save money range from eating out to getting your car fixed. If you have an Apple or Android handset, you’re effectively throwing money away by not switching the GPS-enabled app on to see where you could be saving money nearby.”
“With thousands of discounts and retailers available on the MyVoucherCodes Mobile Application it was really interesting to discover what sectors are the most popular. Now the team are even more aware of what consumers like to save on they will work even harder on getting more great retailers and even better deals on board.”
The great thing about this for consumers is that it should have a real knock on effect for the number of offers available: as mobile apps like this become more mainstream, more people will be using them and those restaurants/outlets/retailers that don’t have any offers will suffer thus encouraging more and more offers in order to be competitive. Of course there is a limit, but so long as you keep your eye out there will always be some offers out there to be had!
Have you tried out a voucher code mobile app on your smartphone? Do you use it regularly? If not, why not?