As a reader of Zath you may well of heard of LaCie as they make lots of the products that we cover on here such as mobile external USB hard drives, home media servers and a variety of USB memory sticks such as the MosKeyTo and the XtremKey; on the other hand Christofle specialise in cutlery, napkin rings and other assorted silverware and these two things don’t come together very often.
However the latest release from LaCie is just that: an amalgamation of technology and style, of practicality and looks and of course LaCie and Christofle. It is the LaCie Galet 4GB USB Key and it is the perfect home technology luxury, or at least it is in theory.
The concept behind this product is — in theory — to change the way in which we think about personal technology and to try and think of it more like you would a luxury pen or designer watch and in fairness I do see where they are coming from here. Whilst I have a nice watch, the two USB sticks that I use were both free and are both emblazoned with the logo of the companies that gave them to me, and whilst I value them incredibly highly because of what’s on them I don’t really care about what they look like.
I think I probably have the same attitude as a lot of my fellow tech lovers, but that hasn’t stopped them trying to sell the Galet. For starters it does look very nice: the plated silver looks kind of industrial and cleverly hides the join of the lid giving a more spherical look that nicely matches the pebbles that it’s artistically photographed with.
“Hand-crafted in France, each piece is individually plated with precious silver through Christofle’s 150 year-old silvering process. Then it is carefully inspected for a smooth finish and radiant polish, which guarantees its excellence. The Galet is assembled and hand-packed in a charming gift box at LaCie’s factory in Paris, ensuring each Galet represents the finest presentation and quality. Once the process is complete, the result is a timeless gift that will bring convenience and luxury to one’s daily life.”
I have to admit it does sound like a chocolate advert, but the sentiment is still there: why can’t we look at personal technology as luxury items? Well the first reason is probably the price as the Galet currently comes in at £94.99 which is a whole £94.99 more than what I paid for mine and it does only offer 4GB of storage. Working on the basis that you can get a 16GB USB memory stick for £14 you would be expecting around 108GB from one that costs £94.99, but maybe that’s the wrong way of looking at it.
In fairness the LaCie Galet USB Key is more practical than I have made it sound as there is an included strap that allows you to attach it to your keys (although I would be worried about it getting scratched) and it comes with LaCie’s Private-Public software allowing you to secure your data.
But maybe it’s time we did start to think of our personal technology as luxury items and thought more about how they look, although I suppose Apple have made most of their money over the last decade because their products ‘look nice’ so arguably it’s already present in the tech world!