Have you seen the Google Chrome advert? Yes that’s right Google have stepped into the medium of TV advertising for the first time in an effort to publicise their Google Chrome web browser which they launched in September 2008 stating that they wanted their own custom browser developed to allow the optimal, high performance running of all of Google’s online services and applications (as well as all the other websites on the Internet).
Many saw it as the pre-cursor to a Google O/S (now perhaps more in conjunction with Android) to challenge Microsoft and Apple at their own O/S game or even move beyond it, however given Chrome’s current very low market share of the browser market (just 1.4%), this is perhaps why Google are now starting to more aggressively push their custom browser — just the other day I spotted a big graphic advert for it on the frontpage of Google.co.uk.
Google have been constantly developing and improving Chrome since launch, adding new features in along the way. It may be in-keeping with the simple-styling of the browser to make these updates fairly invisible, but the fact that it updates itself without notifying you of what the changes and additions have been have meant that despite using it on a daily basis, I couldn’t list to you now any specific changes that have occurred in the past nine months — but I’m sure they have been some!
Perhaps this is one reason why some tech-savvy people have tried it and then gone back to Firefox, don’t get me wrong, I think it’s a wonderfully quick browser which I do use everyday (mainly for my Google services), however most of my work is still done using my Firefox browser — mainly due to the extra functionality I get from extensions. Perhaps Google are setting their sights on the 66% majority share of the market that Internet Explorer still holds – the simplicity would certainly appeal to most people who “just want to use the Internet” and not play about with browser functionality.
Take a look at the following Google Chrome TV advert, would this make you want to try it (again) or if someone you know watched this that isn’t as tech-savvy as you, would they even know what it was and why they should download it from this advert? Are Google going to go down the abandoned path that Microsoft did with obscure TV adverts?