There are no shortage of sites and services, which offer digital distribution of music, but with each and every one there will also be those opposed to it, whether it be down to a lack of lossless audio quality music or the sheer cost of downloading single tracks.
However, eleven top charities have come together in order to launch their own online music platform called FairShare Music which reaps benefits above and beyond their monetary value.
The charities: Amnesty, the British Heart Foundation, the British Red Cross, Centrepoint, Friends of the Earth, Great Ormond Street Hospital, Oxfam, Sue Ryder Care, Teenage Cancer Trust, NSPCC and WWF have combined to launch FairShareMusic.com, where users pay a pretty much standard 79p per track, 50% of which gets split between the various charities. So in terms of pricing it is not too dissimilar to major music distribution services such as the iTunes store or Amazon’s offering.
Not only is this intended to raise much needed funds for each of the charities, according to those concerned it also hopes to raise awareness leading to increased awareness for potential donors and volunteers. Plus, where the name FairShareMusic is so very apt, it intends to allow artists and songwriters access to their fair share of the takings too.
“While there has been a great deal of excitement around music streaming services, it is clear to us that they provide neither a commercially viable business model nor an experience that will replace music ownership,” comments Lee Cannon, Co-founder and Creative Director of fairsharemusic.com.
“It is also clear to us that the music industry needs to motivate people into purchasing music rather than prosecuting people that don’t. Our unique music platform is a step forward in the download-to-own market – not only doing good for recording artists and song writers, but is also doing good for a wide range of extremely worthy causes.”
According to the research of the parties involved, had all of the illegal music downloads since 2004 had been bought through the service, an incredible £300m would have been raised for the charities concerned.
So, with 8.5million tracks and counting, tracks are by no means scarce and all the top artists are available as well as some of the minnows of the music world. There must be plenty of people out there who would love to run a marathon or swim the channel for charity but just don’t have the time, motivation or fitness.
So FairShare Music offers a simple alternative to an everyday activity for most of us, which creates the same effect.
As you can probably tell by the tone of this article, I am very much in favour of the service and I am impressed with the quality of the site too. A clearly laid out, easily accessible site which is attractive whilst simplistic. A great step forward in the music and charity sector I’m sure.