Ok, so maybe world dominance is a bit of an exaggeration, but it would not be to say that Facebook is big and today brings confirmation of just how much they have been growing and what lies in store for the future of the social network leader.
One of the two things that Facebook have announced today regards the number of people that regularly use the site on a monthly basis, and it a number that has increased by 50 million in just the last few months from 250 million in July to 300 million today.
For those unable to relate that figure to anything, that’s almost exactly the same as every man, woman and child in the United States logging on at least once a month and that’s a number that is continually expanding not only in the developed world in countries like the UK and US (especially with the older generations) but also in other areas of the world.
The latter group of countries is likely to see more expansion especially with the recent introduction of Facebook Lite which will make Facebook possible to use without having to wait for an age for it to load — which can only encourage more people to use it.
However despite these impressive figures the company is far from complacent, as demonstrated by Mike Schroepfer Facebook’s vice president of engineering:
“We think 300 million is a just a step on the way to get as much of the entire world on the social network communicating with the friends and family and the people they want to communicate with.”
So they’re definitely ambitious, and it would appear that world domination could well be their eventual aim! I’m sure that with them offering Facebook usernames / personal vanity URLs, this could help Facebook be people’s central hub on the Internet.
The second announcement, and the one that’s in many ways equally important to Facebook’s long term future, is that they have finally started making some money — although we do not know the actual figures we can say for certain that they have a positive cash flow for the first time in five and a half years of ‘business’.
“The growth of the network has certainly helped us go cash-positive and the engineering team has done a lot of innovation on our ad products, as our business is primarily advertising-funded. As more and more of the world gets on the network, people and advertisers realise the power of sharing information, whether it’s about a movie preview or a car,” Mr Schroepfer said, and he has a very valid point, but they still have a long way to go to make up on the estimated $716m of investment that has already been pumped into the site.
This news has also prompted the return of the rumors suggesting that the company could be launching themselves into the stock market, and maybe even as early as this year, but as before the senior figures in the company have been quick to deny this.
So, yet another assertion of Facebook’s success, and promises that this will continue into the future — and as they grow form strength to strength could we see them start to force out some of their big competitors such as Twitter? Well I suppose we’ll find out, but for now your guess is as good as mine!
Via – BBC