Anyone these days can claim their own slice of internet territory, and be the authority figure of that virtual piece of land. No doubt many people reading this are either webmasters, admins, forum moderators, bloggers in their respective niches. Being a good authority figure on the web requires many talents, particularly when it comes to networking with partners, communicating with readerships and developing a community.
The grounds of this is obviously language, yet unaware to most, online communication is by nature destructive and problematic – destined to cause confusion. It’s embedded in the linguistic construction of online communicating and worth talking about if we are to become better authority figures within our community.