The majority of portable hard drives are pretty much of a muchness, if we are being honest, but not so with the LaCie Rikiki Go USB External Hard Disks.
Yes, you may sit for hours sifting through pages and pages of options on the internet, or you may even be old fashioned about it and head down to your local electronics store, but ultimately in terms of functionality they are all quite similar, bar a couple of variants, such as USB or Firewire. Although we recently saw, you do sometimes have the innovative products such as the LaCie rugged biometric fingerprint security external hard disk.
When it comes down to it, you really get what you pay for and any significant improvement over the last one you checked will probably jack up the price. So, how do you change your product enough to make it stand out from the crowd? How do you make what is just another portable USB external hard drive leap out from the shelves?