WWDC 2011 – And Just One More Thing…”iTunes Match”

Written by Rob Nichols on June 6, 2011 · Filed under Tech 

Well, well, well, there’s frequently a ‘one more thing’ at these events, but there’s been much debate over what this one will be. Well, debate no longer. Here it is:

iTunes Match

This is the ‘one more thing’ that everyone has been waiting for. iTunes Match. This is the third way to deliver music to your iDevices. So what does it do? Well, as expected, it will scan your entire iTunes library and match all of your tracks to what’s in the 18-million track strong iTunes store in just a few minutes, and all tracks are upgraded to 256kbps.

The big question is, though, what happens to the tracks that aren’t in iTunes? Well, as hoped, you will upload automatically all of the tracks that aren’t there to online storage.

For a meagre $25 per annum, you can upload all of these tracks to the cloud and have your entire library, and stream them to your PC, Mac or iDevice.

To drive home that Apple is serious about it, Steve Jobs showed off a heap of pictures about its enormous new data centre that will house all of your data from iCloud and iTunes in the Cloud, and this: iTunes Match.

This, my friends, is what we’ve been waiting for to compete with Google Music and Amazon’s locker service. This, my friends, is what will beat Google Music and Amazon’s locker service. Undoubtedly, and this I cannot wait to start using.

You don’t have to wait long, if you’re a developer. It’s out for you guys TODAY, along with the rest of iCloud. For the rest of us, who rely solely on other to lavish applications upon us, we’ll wait till the Autumn. Along with the rest of these amazing announcements.

Thanks for reading our coverage of WWDC, have a great day and I hope you’re as stoked as I am about the future of OS X, iOS and iCloud.