We’ve been pretty interested in the Windows Phone 7 OS here on Zath really since it was first announced; and with good reason as it set to break the fiddly and un-user-friendly mould of previous Windows Mobile operating systems and promised to offer something genuinely new to the market.
However despite the hype, the massive marketing campaign (which I personally think is really clever and makes a nice change) and promises of a ‘massive’ update Windows Phone 7 has got off to a ‘sluggish’ start and isn’t really hitting the heights that Microsoft would be expecting – at least according to one UK online retailer.
Mobileplease.co.uk (admittedly not the biggest retailer in the country but bear with me) have said that at the current moment in time Microsoft’s new phone o/s is accounting for a mere 3% of smartphone sales and just under 2% of overall sales – which amounts to just 16,000 of the 800,000 sales by this and its partner retailers.
Of course no one was expecting it to fly off the shelves but nevertheless the sales figures which have Windows Phone 7 three times lower than Symbian 3… but what’s the reason for this? Well the fact that they have entered the market is a big problem for them as they are now fighting against operating systems that people know and are used to, and despite the fact that they are genuinely different it’s still not winning punters over.
But the spokesman for Mobileplease.co.uk Ben Pusey thinks there’s a bit more to it than that:
“…while Windows Phone 7 handsets are nice they are generic phones from well known manufacturers, and in most cases an almost identical model is available from the same manufacturer with the Android OS, and given the choice people seem to be picking Android.
With no killer handsets, and the stuffy, suit and tie image that they have tried so hard to shed still lingering, Microsoft need to pull something impressive out of the bag soon if they are going to compete in the mobile phone market.”
So thing’s aren’t looking so great from a sales point of view in the run up to Christmas, but Microsoft may well have something up their sleeve to help them into the new year in the shape of a ‘massive’ update; Microsoft’s Chris Walsh declared on Twitter that “I’m hearing the first #wp7 update is going to be MASSIVE!”
He then further cemented this by saying “Let’s just say, they could have called it Windows Phone 8 :P” and although he refused to let slip a date (estimates are for a January/February one) this major update could be what will help Windows Phone 7 achieve the success it arguably deserves. Although, you could question whether the mobile networks might hold up the updating of Windows Phone 7 handsets.
So what will it include? Well the current incarnation of the o/s is notably lacking ‘copy and paste’ functionality (ironically something that Apple took forever to add to the iPhone’s operating system) whilst multitasking is likely to be introduced along with ‘turn by turn navigations’ courtesy of Microsoft’s very own Bing Maps.
So although thing’s may be looking up it is an uneasy start for the new o/s and I imagine that there will be a few worried faces in Microsoft HQ as more sales figures start to roll in as we enter the real build up to Christmas!