One of the issues that has been the subject of much annoyance of mobile users across the globe has been that of the word ‘unlimited’, more specifically when used in reference to the data use on mobile phones when accessing the Internet, which is something lots of people will be making use of with their Vodafone iPhones.
The problem is that many packages (such as Vodafone in the past) are sold with ‘unlimited internet’ as a selling point, but they (nearly) all come with a ‘fair use’ policy which means that in fact you can’t permanently use the internet, and in fact many of the more ‘internet active’ are finding that they are falling foul of this limit.
So campaigns have been launched to stop companies from using this ‘fair use’ policy, and pressure them into stopping falsely advertising unlimited internet and instead actually offer it – and Vodafone have been one of the first companies to actually follow this advice…
However, unfortunately they have not really done it in the manner that customers would have hoped, and have in fact merely capped the amount of data that monthly users can use and increased the price that users have to pay if they exceed this limit: there as of June monthly users will have to pay £5 for every 500MB after the first 500MB, and others with have to pay 50p for every 10MB (after the first 25MB) – if I’d just got a Nexus One on Vodafone, I’d perhaps be thinking twice about how often I use it, I wonder if Google really wants people to be thinking twice about using cloud-based services, especially when they want more people using the Internet.
Whilst at least this is a clarification from Vodafone, and notifications will be sent if users get close to their monthly limit, this is still a disappointment and I’m sure people would much rather that mobile companies moved towards really offering unlimited internet access (as demonstrated by operators like the newly created giffgaff network who have a very impressive set up) than backtracked towards squeezing more out of customers… but we can only hope!
What do you think to this ‘unlimited internet’ development? Should Vodafone be applauded for at least drawing a line in the sand and being honest with their customers? Or are moves like this stifling the uptake of mobile internet usage?
Via – Cellular News