Twitter Paid-For Business Account Benefits Coming In 2010
The question of how might Twitter actually make some money has been around for about as long as Twitter has been popular (you may we covered this back in March) but finally we have official confirmation of the business accounts that will provide Twitter with some revenue, and the businesses with “a special layer of access”.
But until now the definition of “a special layer of access” has been somewhat woolly, and whilst information is still far from clear cut we do now have a better idea of what will be offered to those willing to shell out that little more for the special accounts which will be available at the beginning of next year.
The main advantage of these accounts appears to be the ability to receive feedback and statistics which then allows you to become “a better twitterer” which presumably means being able to connect better with your consumers on Twitter:
“This takes advantage of some of the commercial use of Twitter we’ve seen from businesses like airlines and big box stores. We want to present to them a layer of features that allows them to become better at Twitter, show them some of the analytics” said Twitter co-founder Biz Stone.
As well as this Stone also mentioned the possibility of licensing out some of the live streams and content to other sites – or more specifically news and media companies that would benefit from the breaking news that often emanates from the social networking site before any of the major corporations are aware of them.
“I felt there was a wonderful partnership to be had here,” Stone said. “It is an interesting time for news organisations and I am looking forward to seeing what we can create if we open our doors to them.”
So will we be seeing news corporations coming to rely more and more on the common man to report his experiences in real time? It’s distinctly possible, and I think the introduction of business accounts into what is otherwise (and will continue to be) a free site used by millions is the first step.
Via – Telegraph





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