tv commercial
Microsoft Office 2010: The Movie Trailer
July 28, 2009
Microsoft have currently busy at work on Office 2010 adding a host of new features such as online web versions of the Office 2010 applications, but as part of their pre-launch strategy they’ve clearly come up with another innovative promotional tool for their upcoming product – yes indeed, who would have thought it, this company might actually be getting the hang of marketing what with this and their recent Microsoft TV adverts.
Microsoft’s Internet Explorer 8 TV Adverts
July 8, 2009
We’re not huge fans of TV adverts here at Zath, however when it comes to technology and internet-based companies trying to dip their toe into the old-fashioned TV advertising format, it’s generally worth taking a look at – if only for the comedic value alone!
This time Microsoft is once more having another go at creating TV adverts for their recent Internet Explorer 8 release – after their previous “funny TV commercials” with Bill Gates and Jerry Seinfeld, followed by the more mainstream “I’m a PC” campaign and then the recent Bing TV advertising – I thought it might be interesting to see what direction they took…
Continue reading »I’m a PC! (Advert) Are you a PC?
October 8, 2008
I’m a PC! Well I use a Windows PC anyway. After seeing Microsoft’s first couple of “funny TV commercials” starring the “comedic” double-act of Bill Gates and Jerry Seinfeld in which in true Seinfeld-style, they appeared to be ‘adverts about nothing’, you may have been scratching your head about all the potential hidden meanings!
However, perhaps the marketing worked, because at least they made people talk about Microsoft again and not in a Vista-bashing kind of way neither. The third TV advert now seems to have gone more mainstream with only a quick one-liner from Bill Gates and no appearance at all from Jerry Seinfeld – although Microsoft have said that he will return in future adverts.
Continue reading »Funny TV Commercials for Microsoft?
September 18, 2008
Microsoft have recently released some new adverts in the form of some funny TV commercials featuring Bill Gates and Jerry Seinfeld. Now anyone would think they are really trying to capture the spirit of the Seinfeld show, they seem as though they are “ads about nothing”, even stranger given that Microsoft have historically done very little in terms of advertising, so actually spending money for very little is rather odd.
Microsoft are paying approximately $300 million for this funny TV commercial ad campaign (supposedly around $20million of that is going to Jerry Seinfeld himself), so they presumably hope that they will do something to hit back at the Apple ads over recent years that compare PC and Macs and the ‘trouncing’ they have received because of them.
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