lg roadshow
LG Style Icon
July 30, 2008
I recently wrote about LG’s latest marketing campaign, the LG Style Icon. This campaign is primarily being run in line with the release of their new LG Secret mobile phone handset.
Their roadshow is currently visiting various venues around the UK and I had the opportunity to pay a visit to them while they were at the Meadowhall Shopping Centre in Sheffield.
As a quick re-cap, the LG Style Icon is essentially a competition you can enter to be the next “face of LG”, if you win the regional round then you’ll get to feature on a billboard advertisement in your local area. From there you will then progress to the finals in London where LG will put you up in a plush hotel while you take part in a professional photoshoot – just as a real model would – you get to live the high-life for a weekend courtesy of LG!
Continue reading »LG Style Icon - Will It Be You?
July 19, 2008
LG are currently in the process of running roadshow events around the country where they are holding open castings for the chance to be the next LG Style Icon and star in a future campaign for LG!
If you win one of the regional events, you will then be one of ten finalists who will be taken to London and experience what it is like to be a campaign model!
So if you’ve ever wanted to become a model and live the high-life, now is you chance and they are even travelling around the country to be near you in this process!
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