As of Thursday, users in the UK will be able to get their hands on a free app called Barcoo. Unlike many mobile applications these days, this one is no exclusive to iOS, or Android for that matter. It will be available on a wide range of platforms including Symbian and selected other mobiles, but immediately from launch will be for iOS, Android and Samsung’s Bada OS.
So What Is Barcoo?
Well, you may or may not have guessed from the name, but Barcoo allows users to scan the barcodes of items in shops using their phones camera in order to receive a detailed listing of information, including customer reviews, sustainability information, price comparison and environmental ratings.
Currently the mobile app works with food items, cosmetics, electronics and media products, such as CDs, DVDs and books, which itself is a pretty comprehensive list considering I imagine combined they make up a hefty proportion of the total money spent in the UK anyway.