dell xps

Dell Studio Laptop

On 26th June, I had the opportunity to attend the launch of Dell’s new range of computers at Silverstone, a new brand that they are calling ‘Studio’ which will sit between their current Inspiron and XPS ranges of laptops.

Dell Studio branded computers are “designed to foster creativity and innovation” – that being the case you need a computer that will help you achieve that, one whose own design is creative and innovative.

The Dell Studio laptop brand is one that will be providing a higher performance than their Dell Inspiron range while taking some of the design and higher level functionality of the Dell XPS range. It also at the same time provokes creativity and personal expression by being available in a range of colour and design/trim options.

Dell XPS 730 Desktop Gaming PC

If you look at the Dell XPS range and the XPS 730 Desktop Gaming PC in particular, both in terms of appearance and specifications you might wonder who would be the target market.

Given that these kind of machines are pre-built high-end gaming systems – I’m guessing that these customers must be the teenagers/students grown up and working (on decent salaries) who now have less time for assembling and tinkering with their computers and just want to get on with top-end gaming. These computers now typically come with custom cases, LEDs, water cooling and are already overclocked, plus have the ability to be easily overclocked further – sometimes even using a windows interface to do so.

I recently had the opportunity to attend a Dell media event which was held in Central London that was focussed on PC gaming, both from the point of view of system builders, component manufacturers and professional gamers.