advertising
Microsoft and Yahoo Finally Strike A Search Engine Deal
August 7, 2009
It’s been nearly two years in the making, and Yahoo have gone through a CEO and have had their shares suffer horribly, but finally Yahoo have been able to come to some sort of agreement with Microsoft in their attempts to fight of the growing global power of Google.
Having said that it’s not so much of a combination of resources as a shifting of them towards Microsoft’s pride and joy (and admittedly fairy impressive) Bing – Yahoo will move their searches to Microsoft and they will concentrate on the sales of ‘billboard style advertising’ to attract people towards their already fairly popular sites.
Continue reading »Bing TV Advert
June 18, 2009
Microsoft recently re-launched their search engine business with their Bing “decision engine” which they’re hoping will start to make dent into Google’s current overwhelming market share – Bing is already more popular than Yahoo!
Although you can use Bing wherever you are in the world, some of the main features are only being targeted towards the US-based users to begin with and as such Microsoft have been running a Bing TV advert on some of the American TV networks.
Continue reading »Anti-Gaming Advert Stirs Up Controversy
March 10, 2009
I think that it’s fair to say that adverts are getting, at least, more diverse. Not only do people now advertise their religion, there are also sickening anti-smoking adverts, disturbing keep-to-the-speed-limit ones and, in more extreme cases, telling your husband that you want a divorce. But as of yet there hasn’t been much controversy with the gaming world.
But the Change4Life active lifestyle campaign, in their infinite wisdom, decided to put out an advert implying that gaming led to an early death: shown by a young child on a sofa with a mindless expression and a console game controller in his hand. As good as their aims may have been the campaign has angered two fairly important groups of people.
Continue reading »A Strange Advert? – On 11/02/09 New York Became My Canvas
February 15, 2009
We’ve covered some funny adverts here on Zath before, but here I think this is quite a strange one which doesn’t directly show what it is advertising or publicising…that I can discern at any rate!
Take a look at the video for it below in which is shows people planning things on maps, the use of GPS devices and marking pavements and posts with chalk – what could this be about?
Continue reading »iPhone TV Advert Banned
November 30, 2008
Apple has had another of their iPhone 3G TV adverts banned here in the UK for apparently being misleading and exaggerating how fast the actual speed of the device was when trying to access the Internet-based features. There were 17 viewers who complained to the Advertising Standards Authority.
The advert claims that iPhone 3G offers “really fast” performance because you can “download pretty much anything, really fast” – Apple argued that it was only meant in comparison with the first generation iPhone which only used the 2G mobile network and as such the internet speeds were much slower.
Continue reading »Should Entrecard Be Dropped?
April 6, 2008
You may have noticed that I have been using Entrecard on Zath in the past few months, located to the right of my website, but do you know what it is and how it works?
