Here’s an interesting announcement. Sony have announced a new addition to their ‘alpha’ range of DSLR cameras at the recent PMA 2010 conference. However, this latest installment adds extra functionality, interchangeable lenses and a new user interface.
So what does this mean? Well it fits in with what they call ‘anytime, anywhere’ convenience. For example, when out and about you want a quality compact digital camera that will fit snugly inside your bag or perhaps even pocket. On other occasions where photography is a necessity, you may want to attach a more capable lens to get the perfect shot. It’s all about versatility and allowing the freedom to do more with a single camera. Sony are aiming to stretch out to each end of the photographer spectrum from the occasional snapper, to the real enthusiasts.
There is currently a family of over 30 ‘alpha’ interchangeable lens camera’s and that is set to grow with the addition of these new models. These mock ups of a new ultra-compact camera were shown off at PMA and it is certainly extremely appetising for those who enjoy photography. A newly developed Exmor APS HD CMOS sensor along with support for full 1080p HD video recording using the AVCHD format. So it’s no lightweight for sure and many people will be tracking the development i’m sure with an intended release of later this year.
The new models aesthetically, are pretty charming. Obviously compact with a flush black look with the usual ‘alpha’ signature applied. Packed with features as all quality camera’s are and this is particularly enhanced through the new GUI on the built in LCD screen which is set to become a part of much of, or the entire ‘alpha’ family.
From what i can gather of the preview video, the GUI makes it extremely easy to navigate the camera’s features which obviously include taking shots and videos, as well as playback and such things via simplistic menu’s. As well as all the usual flash and focus features, there also appears to be something called ‘Background Defocus’. I’m not entirely sure if this has appeared on any models in the past, but it is pretty self explanatory in that it is used to capture a clearer shot of nearby objects, the example in the video being overhanging leaves with streams of light being ‘defocused’ in the background.
You may now be thinking, ‘this all sounds a little too complex for a lightweight photographer like me’. Well don’t be alarmed as it seems extremely simple to use with a single slider on the LCD screen to the right of the image which controls the extent of the ‘defocus’.
With the camera’s still only being mockups, there are no actual images that reflect the quality of the camera’s. However we are promised astonishing results and judging by the quality of previous Sony camera’s, I’m sure we won’t be disappointed when release comes around.
So to summarise what’s great about this concept…
- Interchangeable lenses
- Aesthetically pleasing
- Full HD video recording
- Large LCD screen
- Easy-to-Use navigation system
- On-screen help system