If I didn’t know any better I’d think that the Sony’s CyberShot department haven’t heard of the recession we are in – I’ve been away for two days and in that time Sony have managed to add five more digital cameras to their already expansive range.
Attempting to muscle their way into an increasingly saturated digital camera market is the CyberShot H20, S930, W270, T900 and the T90 all of which were released yesterday by Sony, and we thought we should have a look at these new additions and what they have to offer the market.
Firstly we have the H20 which is the largest of the five released, mostly due to its Carl Zeiss lens which can handle 10x optical zoom, enough to cover all but the most dedicated enthusiasts needs. Sony describes it as a “high performance … compact, go anywhere” digital camera, which pretty much sums this up: The impressive zoom is matched by the 10 megapixels and HD 720p film recording, and compared to SLRs it is definitely compact, and even the price of £269 isn’t that bad. It also has a nice little feature which takes two photos and then chooses the one in which people aren’t blinking – great for use with a family!
Second up is the S930 which is aimed much more at the ‘basic’ end of the market, which is made apparent by the brighter colours and lower price. Having said that it is not bad for £99, the compact camera offers 10 megapixels as well as 3x optical zoom along with a range of features to make taking photos easier: ‘Steady Shot’ and ‘Face Detection’ being the most notable. All in all I would have to agree again with Sony in that it is a “Great value introduction to the CyberShot experience”.
Next is the W270 which is aimed at completely the opposite end of the compact digital camera market – for those who want more “shooting power” as the Sony PR department put it. And compared to the S930 they are right, it boasts a 12 megapixel wide angle Carl Zeiss lens as well as 5x optical zoom, which is good for a compact camera. The rest of the specifications are very similar to the H20 including the HD video recording and assorted features – the price is also similar at £239.
The last two cameras are the T900 and T90, which as their names suggest are very similar – they even (at first glance) look almost identical and you have to look closely to see the difference. The first is the array of colours that they come in as the T90 has a slightly brighter array, but neither are really as ‘attention seeking’ as Sony claim.
The main selling point of these two cameras is not the 12 megapixels or 3.5/3 inch (T900/T90) LCD screen, it is the fact that they are very slim. The T90 is the slimmest with a width of only 13.9mm, but at 15.1mm the T900 is hardly fat, the only downside is that there is no space for any optical zoom.
All in all these are all very good cameras all of which (with the possible exception of the T90 and T900) offer different options for all your photographic needs. However there is a certain degree of overlap with Sony CyberShot digital cameras already out, and this isn’t going to make people’s choice any easier. Also it seems a little foolish releasing so many new cameras with the falling economy, so we have to assume that Sony are either living in a box, or very optimistic!
Source – PhotographyBLOG