Sky Broadband – Unlimited Downloads

Written by Simon Barker on November 20, 2008 · Filed under Internet, Tech 

Unlimited broadband tends to mean a wide range of different things when companies market their internet services to potential customers, but in the case of Sky, unlimited broadband means just that, Sky gives you unlimited broadband!

People are often surprised or even shocked when they discover that the broadband service that they signed up for isn’t what they thought it was, this can be in terms of their maximum download speed, for instance, being anything “up to 8mb” – which the Gadget Show here in the UK have been campaigning about for a while now. The other disappointment people often end up having is just how much you can download from your connection in any given month.

Usually they will simply take the “unlimited” wording that the company uses in their marketing campaigns to mean that, unfortunately, in just about every case there will then also be some fine print (which a lot of people miss seeing) saying that the unlimited broadband service is subject to a “fair use policy”. This effectively means that they can decide at any point that if you’re downloading “too much” in their opinion, ie. using their service too much, they can then enforce this clause which will usually cut you off or charge you extra.

Sky have now changed their policy with regard to unlimited broadband if you’re a Sky Broadband Max customer (not all areas can get this option), it now means just that!

I for one think this is very progressive and forward thinking of them, since as internet bandwidth usage will continue to expand at an ever increasing amount, particularly as more downloadable content becomes widespread, such as the downloading of games, software and high definition video services, this kind of broadband connection will be required.

Obviously, this is in Sky’s interests as a TV provider who wants to increase the range of their services, however for the consumer I think that this unlimited broadband service is a great service for anyone like me, who does actually utilise their broadband connection for these large size downloads.

Also, if you’ve already got Sky’s satellite TV service, then this is even more of a good deal as bundling this with your existing subscription should mean you save money over what you might already be paying separately. You can take a look at how it can work out for you over at the Sky Broadband website.

Have you got Sky Broadband unlimited? What do you think to it? Would you recommend it to other people?

Source – DigitalSpy