PC World & Currys ‘Essentials’ Own-Brand Of Gadgets Launched
Written by Rob Nichols on August 7, 2010 · Filed under Gadgets, Tech
It’s a fairly common occurrence that you may go into a supermarket, Asda or Tesco for example, and pick up a bargain on their own brand groceries. However shelves in a tech superstore filled with own brand gadgets and electronics is something you don’t see every day.
But, DSG International, the company behind Dixons, Currys and PC World as well as others, is looking to change all of that with the launch of their cheap, own-brand of gadget ‘Essentials’.
The plan is to split the brand into 2 separate ranges. The first being Currys Essentials, which will be sold in Currys, naturally, and the second being PC World Essentials being sold in… you guessed it, PC World.
Currys Essentials aims to provide “straightforward, no-nonsense, functional products at an unbeatable price”, which includes the likes of office kettles and student toasters as well as a whole host of other pretty uninspiring electricals.
PC World Essentials is more focussed on PC peripherals, consumables and accessories such as USB memory sticks, mice, various cables and printer cartridges. Plus, it is said that they will also aim to produce cheap netbooks to buy too….but I’m guessing we won’t be able to buy the Apple iPad as a PC World essential!
DSG International also sells gadgets under a trio of other brand names too. Logik, selling TV’s and other small appliances as well as Sandstrom providing stylish kitchen appliances and finally Goji, a range of bags, cases and storage for your mobile gadgets.
So would you buy a PC World or Currys ‘own brand’ of gadgets? Or would you prefer to go with a reputable, big name brand such as Sony or HP?
Via – Crave
I love Currys essentials – I have always bought Matsui (Currys own brand) and now buy Currys essentials
My Matsui TV was 15 years old when the Panasonic tube inside blew
I purchased currys essentials dvd player for £20.99 and the picture quality is totally identical to a sony dvd player i have. Features are good for price, plays all types of rewritable discs – cd-r/rw, dvd-r/rw and common files like jpeg, mp3, vob, vcd, mpeg1 and 2, kodak picture cd. Also has s-vhs, composite, co axial digital for surround, and RGB enabled scart sockets. Fast and reliable easy to use menu and disk navigation. Does not have HDMI socket, and does not play DIVx and no USB but if you dont require these i say dont bother with the sony and panasonics etc – save yourself some money and buy this.