Nokia has been rather violently, and brutally, shoved out of the limelight in recent years, when it comes to the mobile phone market. There was once a time when it was top dog, but those days are sadly over. But perhaps not for good; in the latest attempt to revitalise it’s position in the industry, it’s entered a potentially enormous partnership with Microsoft. Both are companies in transition when it comes to the mobile market, as Microsoft has recently launched its own Windows Phone 7 platform for mobile devices. Nokia, though, has been struggling along with outdated operating systems, such as Symbian, for a number of years now, and it just hasn’t cut it as the likes of iOS and Android have stolen it’s thunder.
The new partnership aims to incorporate Windows Phone 7 into Nokia devices in the coming years, and Nokia has already informed it’s staff that there will be massive reductions in employment as a result. Moving away from Symbian has obviously been a wrench on the company as a whole, as thousands of mourning workers left the Symbian offices today in a non-violent protest against the move. Of course they won’t be too happy about it but, perhaps selfishly, the rest of us will be.
The move also means that for the first time, Nokia will be able to modify Windows Phone 7 as they see fit. They might not do, of course, particularly to the same extremes that we’ve seen Android torn apart by manufacturers. I suppose Nokia is bound to have it’s own view on WP7, but Microsoft has already recommended against modifications to other manufacturers vying to mix it up a little bit.
Not only will the partnership handle Windows Phone 7 software and hardware, it is also going to collaborate on a number of other services. For Windows Phone 7, the Marketplace, Office and Xbox Live will be potentially tampered with and hopefully enhanced. Microsoft will also take up Ovi Maps and place it at the core of it’s mapping services and integrate it all with Bing.
An open letter, written by both Nokia and Microsoft CEO’s Stephen Elop and Steve Ballmer, had this to say:
“There are other mobile ecosystems. We will disrupt them. There will be challenges. We will overcome them. Success requires speed. We will be swift. Together, we see the opportunity, and we have the will, the resources and the drive to succeed.”
It’s an interesting statement, refraining from making outrageous claims of toppling the top dogs in the industry within 5 minutes, and setting the record straight that they are here to make an impact, together. And to be honest, I can’t see anything other than an improvement with two giants of the industry coming together, let’s hope there is no ego clash and they actually come up with a better product for everyone. And if Microsoft wants to stay in my good books, that first update for Windows Phone 7 had better be just around the corner.
But what do you think of the new partnership? Will it lead to success, or just an even greater flop? Let us know your thoughts in the comments section below.