LG Chocolate (BL40) Launch Event
Last week, I was invited to the launch of the new LG Chocolate BL40 mobile phone at the Design Museum. The phrase “receiving champagne on entry” used in this context does not refer to some sexual act, but does show you their gracious hospitality. The event was snazzed up with the use of partially dressed models holding different handsets (including the recently launched LG Crystal) and posing for you in a variety of fashions. All excellent eye-candy as far as I’m concerned.
Another piece of technological eye-candy is the actual phone itself. Boasting a 4-inch 21:9 widescreen VGA display with a modest main display resolution of 345 x 800 pixels, and a video resolution of 640×480 with a 5MP camera, I don’t think you can say LG have done a bad job here. In fact, they haven’t. And they know it.
The LG Chocolate is very slinky, if a little too tall (5.04 x 2.01 x 0.43 inches), but absolutely delightful to use. The UI is incredibly fast and interactive; the menus are easy to find and the entire experience is through the use of the touch-screen – making it a definite contender for the iPhone market. It has an in-built 1.1GB memory (but can be expanded to 32GB using the memory card slot) and all the usual features a standard 21st century mobile phone has nowadays; camera flash, zoom, WAP 2.0, 6 hours of talk time and a voice recorder.
I suspect the LG Chocolate will either be on an expensive tariff or just cost a bomb itself – either way, if you have the money to spare, you won’t be disappointed.
UPDATE: You can find out exactly what we think to this phone in our LG Chocolate review!
Via – GadgetLite & LG Blog
Related Pages:
- LG Chocolate (BL40) Review
- LG Arena (KM900) Launch Event
- LG Chocolate (BL20) Review
- LG Mobile Event (November 2009)
- LG Crystal (GD900) Preview
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Comments: 174
1:48 pm 13th September, 2009
It looks like this was a great event (and not just for the models on show) – LG are obviously taking their mobile phone designs seriously and are definitely emphasising that with some of their recent releases.
As a movie fan, I’m looking forward to having a look at the LG Chocolate and it’s widescreen aspect ratio, it definitely seems different from other handsets which LG seem to be doing well with the likes of the LG Crystal.