They may not be everyone’s favourite channel right now, and they may not be the best funded organisation either, however ITV’s new deal with Sky could prove to be a turning point in their fortunes and come as a result of an 18% boost in revenue this year in spite of the appalling economical situation we still find ourselves lumbered with.
Anyway, the deal itself before I get embroiled in more of a political and economical rant rather than an important, informative news coverage, is an agreement to launch no fewer than 3 more ITV HD channels on top of the recently launched ITV1 HD offering.
That means that viewers will be able to enjoy reality shows such as Britain’s Got More Talent, The Xtra Factor and I’m a Celebrity… in stunning high definition glory. How exciting is that?! Though not all of it is reality TV, popular US shows such as Gossip Girl and The Vampire Diaries are also set to move in to the high definition on these shores.
Adam Crozier, Chief Executive of ITV plc, said: “I’m delighted to announce ITV’s move into pay television today with this deal with Sky. We will launch our highly successful family of digital channels, ITV2, ITV3 and ITV4, in high definition for the very first time as part of the Sky+HD subscription.
“Building new revenue streams by exploiting our content across multiple platforms is a key part of the ITV Transformation Plan announced today. Pay television has seen continual growth over the last decade and this deal is a great example of how a new, subscription-based launch, can complement ITV’s existing free-to-air channels.”
You may have picked up a slight detail in there – ‘…Move into pay television’. Yes, ITV is expecting you to pay for the privilege of enjoying its lesser-watched channels in a subscription-based package similar to Sky’s movie channels or sports package, although presumably they will be bundled in with one of your existing subscription packages – but I’d find it very interesting to see just how many subscribers these channels would attract if they were to be a separate subscription package!
This news not only brings joy to ITV and their avid viewers, but it also increases Sky’s bragging rights over how many Sky HD channels they have in comparison to their rivals such as likes of Virgin Media and Freeview HD – I wonder how long until we see similar deals being struck with them?
So are you pleased that you’ll have access to these extra ITV HD channels as part of your Sky subscription? Would you personally pay a separate fee for ITV’s full set of HD channels? And just out of interest, what shows would particularly draw you in?
Via – ITV