iPhone TV Advert Banned

Apple has had another of their iPhone 3G TV adverts banned here in the UK for apparently being misleading and exaggerating how fast the actual speed of the device was when trying to access the Internet-based features. There were 17 viewers who complained to the Advertising Standards Authority.

The advert claims that iPhone 3G offers “really fast” performance because you can “download pretty much anything, really fast” – Apple argued that it was only meant in comparison with the first generation iPhone which only used the 2G mobile network and as such the internet speeds were much slower.

Apple don’t seem to have much luck when it comes to TV adverts in the UK, their ‘Mac vs PC’ aren’t allowed to be used in the UK since they are directly attacking their competitor - whereas the Microsoft ‘I’m a PC’ adverts are all over the TV right now. They’ve also had one of their other iPhone adverts banned a few months ago since they stated you could access “all parts” of the Internet when you can’t access some websites that use Flash or Java.

What is it with Apple and their TV adverts? Are they missing out on marketing their products to British consumers due to the manner in which they advertise? Is it style over function like some people would say is the case when it comes to their products? Or is it that just our British advertising standards are too rigid and antiquated?

Source - BBC