If you look at the Dell XPS range and the XPS 730 Desktop Gaming PC in particular, both in terms of appearance and specifications you might wonder who would be the target market.
Given that these kind of machines are pre-built high-end gaming systems – I’m guessing that these customers must be the teenagers/students grown up and working (on decent salaries) who now have less time for assembling and tinkering with their computers and just want to get on with top-end gaming. These computers now typically come with custom cases, LEDs, water cooling and are already overclocked, plus have the ability to be easily overclocked further – sometimes even using a windows interface to do so.
I recently had the opportunity to attend a Dell media event which was held in Central London that was focussed on PC gaming, both from the point of view of system builders, component manufacturers and professional gamers.
At the event some of the systems on show and available for play testing on included a range of Dell XPS desktop and laptop machines powered by both ATI and Nvidia 3D hardware running a variety of games.
Chris Shelton, Senior Manager XPS at Dell presented the Dell XPS 730 gaming machine to us which incorporates many features that the stereotypical hardcore gamer would look for in a machine already assembled and built to specification – For example, these machines come pre-overclocked, lots of cool customisable lighting (if that’s your thing), H2C cooling technology – Dell’s own hybrid cooling system.
Dell recently introduced a hybrid cooling system in new high-end DellTM XPSTM 710 gaming systems. H2Ceramic (H2CTM ) cooling is a patent-pending technology that supports CPU overclocking. It uses a unique two-stage cooling process that combines a high-performance liquid-to-air heat exchanger, thermoelectric fluid chiller, and control circuitry to optimize CPU cooling with minimal power.
* 2-stage Cooling cools more efficiently and more quietly
* It is a sealed device which means less maintenance hassle for you (no 6 monthly refill cycle)
* Runs cooler in overclocking mode
* Runs more quietly in normal operating mode
You can view the full specifications and pricing over at the Dell XPS 730 Desktop product page.
In summary the hardware components consist of:
- The XPS 730 supports Extreme Quad-core Intel® processors. 45nm Intel® CoreTM 2 Extreme.
- Windows Vista/XP
- Dual channel DDR3 SDRAM system memory
- Designed to support the new PCI Express 2.0 bus architecture with two x16 graphics cards slots, either a pair of ATI or Nvidia cards.
- Various hard disk options including a single drive of up to 1TB.
- AGEIA® PhysXTM processor PPA1 (PCIe)
There’s no doubt that systems like these look great and are great to play on and would make an ideal system for anyone who wants a top of the range gaming PC without the hassle of researching and putting one together yourself.
The only question I came away with from this event was, where will the XPS brand be left in the Dell range now that Alienware is now also part of Dell? XPS was always Dell’s top-end gaming range, but now that they have bought that company, presumably to be the primary gaming brand, so what direction for Dell XPS in the future?
Well I’ve recently learned the answer from Custom PC who reported that the Dell XPS brand will survive – with Alienware being the premium gaming brand while the XPS range is more of a stylish, general-purpose gaming and multimedia PCs.