Apple Tablet Preview & Consumer Survey Results
Just a quick reminder for those Apple fans out there! Apple (and presumably Steve Jobs) are holding a press event tomorrow, 6PM GMT, to show off its ‘latest creation’ to the world. You can get all the news from the event as soon as it’s over, as Zath will be covering the main stories of the day!
Everyone will be hoping that we finally see the much rumoured Apple tablet or slate product that these rumours have been teasing us about for so long, but will you buy one?
VoucherCodes.co.uk recently commisioned a survey in the UK, to find out what us Brits want from the event, and how much we’d pay! Of those 3000 people surveyed, 54% would consider buying an Apple tablet if it were released, but only 25% said that they’d pay £500 for the device – and it’s most probably going to be more than that, with many suggesting a $1000 price point for the device.
Another interesting fact to come out of the survey is that 49% of those asked would choose Apple’s tablet for a gaming device, over dedicated handhelds such as a Nintendo DS or PSP. This is undoubtedly a great market for Apple, with games on the AppStore costing a fraction of those for mainstream consoles, and providing just as much fun… (don’t believe me? Check out our look at Super Monkey Ball and Crash Bandicoot for the iPhone!).
Whether we see a tablet tomorrow or not, there’s no doubt that Apple has something up its sleeve, and we’re all probably way off in our guesses of what the device would do anyway; most concepts of the iPhone consisted of a click wheel! Don’t forget to visit us after the events conclusion tomorrow around 7.30pm, as we’ll have all the latest stories from the event!
Anyway, you can find the survey results in full below, take a look and let us know what you think to these figures, are these representative of how you feel about the potential product that is an Apple Tablet? Let us know in the comments section!
Do People Want It?
54% in total would consider buying an Apple iTablet
25% would buy it at the right price
8% would buy it with the right features
14% will wait for Apple to iron out any bugs
2% would buy it immediately
40% see no use for or have no interest in it
What Would People Pay?
46% of British consumers would only be prepared to spend £250 on the Apple iTablet
25% would pay £500
21% would pay less than £100
What Do People Most Want It To Do?
Web browser
Download and read books, magazines and newspapers on the go
Download and view movies on a high resolution screen
Download, manage and play music
Writing slate that converts handwriting to text
What Do People Want to Read on the Apple iTablet?
Books (54%)
Newspapers (48%)
Work or Study Documents (26%)
Blogs (20%)
Adult material (7%)
What Would People Pay for a Weekly Newspaper Subscription on the iTablet?
Nothing (Free) (35%)
Less than £1 (17%)
£1 (12%)
£2 (16%)
£3 (5%)
Gaming
49% of British shoppers would prefer an Apple iTablet to a Nintendo DS or a Sony PSP if it could play games.
Most Popular Names for the Apple iTablet
iTablet (27%)
iPad (25%)
iSlate (12%)
Least Popular Names for the Apple iTablet
iBrick (1.43%)
iChunk (1.87%)
iSlab (2.13%)
Related Pages:
- Apple Tablet Update: To Be Named The iSlate?
- Will The Apple Tablet Arrive In 2010?
- Apple iPad Tablet Announced!
- Apple iPad – Do We Need A Tablet?
- Google Chrome OS Tablet Concept? (Rumour)
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Comments: 59
4:21 pm 26th January, 2010
I think there’s some sort of mistake in the statistics there. why would so few people buy it at under £100?
Comments: 67
9:46 pm 26th January, 2010
I think it is a mistake… should say £1000 i think