A Strange Advert? – On 11/02/09 New York Became My CanvasWritten by Simon Barker on February 15, 2009 · Filed under Internet, Tech
We’ve covered some funny adverts here on Zath before, but here I think this is quite a strange one which doesn’t directly show what it is advertising or publicising…that I can discern at any rate!
Take a look at the video for it below in which is shows people planning things on maps, the use of GPS devices and marking pavements and posts with chalk – what could this be about?
If you head over to www.areyouwatching.tv then you can learn a bit more about what was being planned and from the looks of the GPS marking on the New York map, what the end result looked like.
What do you think to this kind of viral marketing? It certainly looks like a bit of effort has gone into this one, despite being rather obscure. I’m still not sure quite what this is about as yet, anybody else have any ideas?